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The International Tokyo Toy Show (東京おもちゃショー) is an annual event organized by the Japan Toy Association. It is the largest toy industry trade show in Japan, presently held at the Tokyo International Exhibition Center (also known as Tokyo Big Sight) in June or July of each year. The annual Japan Toy Awards (日本おもちゃ大賞) are presented at this event.[1] Until the Tokyo Game Show was spun off in 1996, the Tokyo Toy Show was also an important venue for early Japanese game developers.[2]

Bandai is a longtime participant of the Tokyo Toy Show and demonstrated prototypes of their Playdia and Pippin consoles at the 1994 and 1995 events, respectively.[3][4] Makoto Yamashina (山科 誠) became the president of The Japan Toy Association after stepping down from his executive roles at Bandai in 2004.[5][6] His father, Naoharu Yamashina (山科 直治), had previously served as the chairman of the The Japan Toy Association.[7]

Venues[]

Tokyo Big Sight construction liftup

Tokyo Big Sight was under construction from 1992 to 1995.

History[]

Early years[]

1st Japan International Toy Fair 62

Logo of the 1st Japan International Toy Fair in 1962.

4th Japan International Toy Fair Q-Taro

A display for Little Ghost Q-Taro at the 1965 toy fair.

  • 1965 - The 4th Japan International Toy Fair was held October 19-22 at the former Tokyo Metropolitan Industrial Hall.[18]
  • 1967 - The 6th Japan International Toy Fair was held October 17-20 at the former Tokyo Metropolitan Industrial Hall.[19] The Japan Toy Association was established on August 1st.[20]
  • 1968 - The 7th Japan International Toy Fair was held October 15-18 at the former Tokyo Metropolitan Industrial Hall. 98 Japanese manufacturers were in attendance. Japan's exports surpassed that of West Germany, the former leader of the toy export market.[21]
  • 1970 - The 9th Japan International Toy Fair was held September 9-11 at the former Tokyo Metropolitan Industrial Hall. 91 Japanese manufacturers and an estimated 15,000 buyers were in attendance.[22][23]
  • 1973 - The 12th Japan International Toy Fair was held in early October at the former Tokyo Metropolitan Industrial Hall. About 61% of Japanese toy exports were to the United States at the time.[24]
  • 1976 - Held for the last time at the former Tokyo Metropolitan Industrial Hall Ōtemachi-kan.[25]

Renaming and growth[]

Aerial photo of Tokyo International Trade Fairgrounds 1989-1990

Aerial photo of the former Tokyo International Trade Fairgrounds.

1983年東京おもちゃショー

1983年東京おもちゃショー

1984年東京おもちゃショー

1984年東京おもちゃショー

  • 1984 - Held May 31-June 3 at the former Tokyo International Trade Fairgrounds.[33][34][35]
  • 1987 - Held June 18-21 at the former Tokyo International Trade Fairgrounds .[36][37][38]
  • 1988 - Held in June at the former Tokyo International Trade Fairgrounds .[39]
  • 1989 - Held June 15-18, for the last time at the former Tokyo International Trade Fairgrounds .[40][41]
Makuhari Messe 1990

Makuhari Messe in 1990.

1994年東京おもちゃショー_カクレンジャー_ブルースワット

1994年東京おもちゃショー カクレンジャー ブルースワット

1996年東京おもちゃショー幕張

1996年東京おもちゃショー幕張

1997年東京おもちゃショー_メガレンジャー_ウルトラマンティガ

1997年東京おもちゃショー メガレンジャー ウルトラマンティガ

  • 1997 - Held March 19-23, for the first time at Tokyo Big Sight.[53] Tamagotchi CD-ROM and related merchandise were major attractions at Bandai's exhibit.[54]
  • 1998 - Held March 18-22 at Tokyo Big Sight, East Exhibition Hall. The first three days were limited to industry "dealers" and the last two were open to the public.[55] Admission fee was JP¥ 1,000 per person.[56]
1999年東京おもちゃショー_ゴーゴーファイブ_ウルトラマンガイア

1999年東京おもちゃショー ゴーゴーファイブ ウルトラマンガイア

  • 1999 - Held March 18-21 at Tokyo Big Sight, East Exhibition Hall. The first two days were limited to industry "dealers" and the last two were open to the public. Admission fee was JP¥ 1,000 per person; up to 2 pre-school children were admitted free with an adult on public days.[57] 177 companies exhibited at the event, including 40 foreign exhibitors from 8 countries. 23,355 trade visitors and 64,522 public visitors were in attendance.[58] Bandai showed its new WonderSwan handheld console.[59]
2000年東京おもちゃショー

2000年東京おもちゃショー

  • 2000 - Held March 16-19 at Tokyo Big Sight. Admission fee was JP¥ 1,000 per person. This was the last event to be sponsored by the Japan International Toy Fair Association, which was merged into The Japan Toy Association.[58] 187 companies exhibited at the event, including 43 foreign exhibitors from 8 countries. 22,137 trade visitors and 68,253 public visitors were in attendance.[60] Bandai showed prototypes of its WonderBorg robotic kit for WonderSwan handheld consoles.[61]
  • 2001 - Held March 22-25 at Tokyo Big Sight. Admission fee was JP¥ 1,000. This was the first event to be sponsored by The Japan Toy Association.[60] 180 companies exhibited at the event, including 43 foreign exhibitors from 8 countries. 19,890 trade visitors and 67,021 public visitors were in attendance.[62]
  • 2002 - Held May 9-12 at Tokyo Big Sight. Admission fee was JP¥ 1,000.[62] Bandai unveiled the SwanCrystal color handheld console.[63]

Decline and closure to the public[]

Taito-kan Tokyo Metropolitan Industrial Trade Center

Taito-kan Exhibition Hall.

  • 2003 - Held June 10-12 at the Tokyo Metropolitan Industry and Trade Center's Taito-kan Exhibition Hall. Due to the declining birth rate and shrinking toy market in Japan, the event was limited to industry professionals to conduct business negotiations.[64] 92 companies were at the event.[65] A separate Japan Toy Show was open to the public July 31-August 3 at Pacifico Yokohama, Exhibition Hall A-D. Admission fee was JP¥ 1,000.[66]
  • 2004 - Held June 15-17 at Taito-kan Exhibition Hall. The event was free to industry professionals by invite only. Children were not permitted.[67] 91 companies were at the event,[68] but the limited size of the venue became a problem for exhibitors.[5]
  • 2005 - Held July 19-21 at Tokyo Big Sight, East Exhibition Hall 2-3.[69] The event was free to registered professionals or by invite only.[5] 114 companies exhibited at the event, which was covered by 28 television broadcasts. About 15,000 trade visitors were in attendance, a 28% increase over the previous year.[70]

Reopened to the public[]

Tokyo Big Sight at night 2007

Tokyo Big Sight has hosted the Tokyo Toy Show in recent years.

  • 2006 - Held July 13-16 at Tokyo Big Sight, West Exhibition Hall 1-4, with 50% more space than the previous year.[70] The event adopts the promotional name International Tokyo Toy Show and is re-opened to the public. From this point, the first two days are limited to industry professional "buyers" and the last two are free to the public.[71]
  • 2007 - Held June 28-July 1 at Tokyo Big Sight, West Exhibition Hall 1-4.[72]
  • 2008 - Held June 19-22 at Tokyo Big Sight, West Exhibition Hall 1-4.[73] The first annual Japan Toy Awards are presented on Tuesday, June 17 before the opening of the show.[74]
  • 2009 - Held July 16-19 at Tokyo Big Sight, West Exhibition Hall 1-4.[75]
  • 2010 - Held July 15-18 at Tokyo Big Sight, West Exhibition Hall 1-4.[76] Total attendance reached 158,311.[77]
  • 2011 - Held June 16-19 at Tokyo Big Sight, West Exhibition Hall 1-4.[78] 18,782 trade visitors and 139,872 public visitors attended the event, despite the effect of the Great East Japan Earthquake a few months earlier.[79]
  • 2012 - Held June 14-17 at Tokyo Big Sight, West Exhibition Hall 1-4.[80] 18,235 trade visitors and 141,443 public visitors attended the event.[81]
  • 2013 - Held June 13-16 at Tokyo Big Sight, West Exhibition Hall 1-4.[82] 18,738 trade visitors and 140,573 public visitors attended the event.[83]
  • 2014 - Held June 12-15 at Tokyo Big Sight, West Exhibition Hall 1-4.[84] Over 35,000 items were displayed by 157 exhibiting companies.[85] 18,979 trade visitors and 141,175 public visitors attended the event.[86]
  • 2015 - Held June 18-21 at Tokyo Big Sight, West Exhibition Hall 1-4.[87]
  • 2016 - Held June 9-12 at Tokyo Big Sight, West Exhibition Hall 1-4.[88] 19,952 trade visitors and 142,069 public visitors attended the event.[89]
  • 2017 - Held June 1-4 at Tokyo Big Sight, East Exhibition Hall 1-3.[90] 18,692 trade visitors and 128,345 public visitors attended the event.[91]
そーなんの動画82「東京おもちゃショー2018_シンカリオンスペシャル映像」

そーなんの動画82「東京おもちゃショー2018 シンカリオンスペシャル映像」

  • 2018 - Held June 7-10 at Tokyo Big Sight, West Exhibition Hall 1-4.[92] 197 exhibitor companies (51 from overseas),[93] 18,981 trade visitors and 141,209 public visitors attended the event.[94]
  • 2019 - Held June 13-16 at Tokyo Big Sight, West Exhibition Hall 1-4. The first two days were limited to industry professionals and the last two were open to the public.[94] Around 35,000 items were displayed by 191 exhibiting companies.[95][96] 17,164 trade visitors and 135,245 public visitors attended the event.[97]

Affected by the COVID-19 pandemic[]

Tokyo Big Sight Aomi Exhibition Hall 2019

The Aomi Exhibition Halls in 2019.

  • 2020 - Scheduled to be held June 11-14, for the first time at Tokyo Big Sight's new Aomi Exhibition Hall,[98] due to the scheduling impact of the 2020 Summer Olympics in Tokyo.[99] However, the show was cancelled due to the COVID-19 pandemic.[100]
  • 2021 - Scheduled to be held June 17-20, at Tokyo Big Sight's Aomi Exhibition Hall because the 2020 Summer Olympics was postponed to 2021, occupying the same venues as had originally been planned.[101] However, this year's show was also cancelled due to the COVID-19 pandemic.[102]
  • 2022 - Held June 16-17 at Tokyo Big Sight, West Exhibition Hall 1-2. The event was reduced in scope and limited to two days only for industry professionals as the days for the general public had been cancelled due to the ongoing pandemic.[103]
  • 2023 - Held June 8-11 at Tokyo Big Sight, West Exhibition Hall 1-4, co-sponsored by the CoroCoro Spirit Festival.[104]

Upcoming events[]

  • 2024 - Scheduled to be held August 29-September 1 at Tokyo Big Sight, West Exhibition Hall 1-4, co-sponsored by the CoroCoro Spirit Festival.[105][106]

References[]

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External links[]

Tokyo Toy Show
Venues:  Ōtemachi-kan · Harumi Fairgrounds · Makuhari Messe · Taito-kan · Pacifico Yokohama · Tokyo Big Sight
Japan International Toy Fair:  1962 · 1963 · 1964 · 1965 · 1966 · 1967 · 1968 · 1969 · 1970 · 1971 · 1972 · 1973 · 1974 · 1975 · 1976
Tokyo International Toy Fair:  1977 · 1978 · 1979 · 1980 · 1981
Tokyo Toy Show:  1982 · 1983 · 1984 · 1985 · 1986 · 1987 · 1988 · 1989 · 1990 · 1991 · 1992 · 1993 · 1994 · 1995 · 1996 · 1997 · 1998 · 1999 · 2000 · 2001 · 2002 · 2003 · 2004 · 2005 · 2006 · 2007 · 2008 · 2009 · 2010 · 2011 · 2012 · 2013 · 2014 · 2015 · 2016 · 2017 · 2018 · 2019 · 2020 · 2021 · 2022 · 2023 · 2024
Organizations:  Japan International Toy Fair Association · Japan Toy Association · Japan Toy Culture Foundation
Other:  Japan Toy Awards · Japan Toy Show (2003) · Tokyo Game Show · Toy Journal · World Toy Fair (1964)